6 Reasons to Use Email Marketing For Lead Generation

lead-generation-tipsIf your business is going through a rough patch, you are most likely looking for a unique way to rejuvenate it. Well, a survey by Direct Marketing Association shows that email marketing yields a mind-boggling 4,300% ROI for companies in the U.S.

According to Hubspot, companies using this form of marketing for lead generation generate 50% more sales-ready leads at 33% lower costs. In addition, a report on Forbes reckons that email is the major source of analytics information for business marketers.

Lead Generation for Business Success

These numbers not only prove the worth of email marketing in modern marketing but also highlight the need for you to incorporate the technique in lead generation. Lead generation is the background of successful marketing, especially for startups. You can easily stimulate and capture the interest of a target audience with the main aim being commencing a sales pipeline.

Top Reasons to Leverage Email Marketing

Here are some of these invaluable advantages:

1.      Great Return on Investment

The cost of lead generation should always be a major consideration when choosing the tools to use. Email marketing provides the best ROI. According to a report by MarketingSherpa, 81% of respondents cited this technique as the most cost effective. The low cost of creating an email campaign makes it a perfect tool considering there is no printing or postage costs.

2.      Customer Targeting

The days of email blasting are over and with targeted email marketing, you have the best alternative. Your company has collected analytics over a period of time. This analytical data can be used to target the right audience whether they have subscribed to your email newsletter or they have filled a survey on your website. It is all about deepening relationships ultimately leading to a sales pipeline.

3.      Tracking and Measuring

One of the major benefits of using company emails for marketing is the fact that you can easily track your campaign’s success. Measurement data includes the bounce rate, click-through rates and unsubscribe rate, all which will guide you in your next marketing campaign.

4.      Continuing Engagement

Lead nurturing is the next step after lead generation. Your prospects need to be sifted through the sales funnel in order to ultimately increase to sales conversion. When your leads start interacting with your brand through the website, an email becomes a convenient tool to engage with them as you produce new products and advertising campaigns.

5.      Brand Awareness and Trust

Every consumer wants to do business with a credible brand. You can easily segment your lead prospects to smaller groups, which you can then send customized emails. It becomes easier for such customers to trust your brand. Such emails when sent to friends and families, have more social proof unlike the spam emails they are probably used to.

6.      Automation

Lead generation is a tough task and as a marketer, you need to leverage the benefits of email automation. Auto responders, for instance, enable you to automatically send relevant content depending on the action your lead takes. For instance, when a new lead subscribes to your newsletter, an automatic ‘thank you’ email can be sent.

There are many other benefits of using email marketing for effective online lead generation including the speed and scalability. Isn’t it time you joined this bandwagon and watch your business grow?

Generating Leads For Your Business – What to Look For

Increase leadsEstablishing an on-line visibility will considerably boost you and your company’s exposure and therefore, potential for development. By looking for the services of an advertising and marketing firm concentrating on creating leads, your customer base can grow exponentially. Undoubtedly the goal of any kind of company is to succeed monetarily. Establishing an on the internet visibility will assuredly promote substantial development.

The representatives which are most effective with genuine estate list building are those which comprehend the principle of regarded value.  When a person perceives something as being valuable, they normally desire that factor. In property terms, this perceived worth comes from several components.

A realty broker with special knowledge of a specific niche. or one which supplies accessibility to the most effective listings. Or one which has a tested (and illustrated) a track record of customer success. Or one that enhances the procedure by networking with mortgage people.These are all means a property agent could raise his/her viewed value, which is the worth your audience views you to have.

Let’s examine the concept of “complimentary reports” as an instance. Many representatives utilize this strategy to genuine estate lead generation, yet they mishandle the technique due to the fact that the record in concern does not have a high enough viewed value – not by a long odds.

A report entitled “Leading 10 Home-Buying Tips” does not have a strong perceived worth as well as consequently will certainly not create many leads. Why? Since:

  1. It is common,
  2. It does not identify closely sufficient with the target customer base, and also
  3. It ‘s information that you can locate anywhere. It is not special “should review” info. It will not encourage the ordinary reader.

So how do you boost the value of such a report? Easy. You make it a “have to review” paper. Rather than standard house purchasing suggestions, why not enhance the worth and also put people under stress to check out the item? Why not advertise something such as this: “Which Happytown Schools Are the most effective? Exclusive Record Tells All”.

To make certain that you were targeting that product correctly. If you were attempting to promote some kind of brand-new weight loss product you would certainly not want to target a list of people that were interested in computers. There might be a little of hemorrhage over however overall, you’re visiting instead depressing results. When you hire the right list building business, they are going to be able to target a specific customer base that you need. This is real, despite exactly what that audience wants to be but you have to think about the probability that some lead generation business are going to be more specific to particular locations.

It is very important for you to do this research study in advancement as well as most companies are going to be rather honest concerning the kinds of leads that they create. You likewise have to take into consideration the truth that some companies are visiting market the leads to a number of individuals while others are visiting offer them to you solely.

The last path as well as one shrouded in unpredictability for the majority of working within economic customer services is contracting out the generation of new company to a lead generation firm. For a financial adviser or IFA in the UK this frequently means, a firm based in India or Pakistan, where the economic advisor has hardly any command of exactly what is being stated to the potential business owner as well as that they will certainly be contacted by. One more point is that the cost could be expensive for what can occasionally essentially be really poorly certified brand-new company.

There are obviously companies based in the UK that can supply the monetary consultant or the IFA a degree of command over the elements over but again, firms providing an outsourcing or list building customer service to the economic services market in the UK can be extremely expensive in contrast to firms offshore. So just what is the solution? an offshore organisation – little command over the procedure and mostly badly qualified or a UK firm – expensive as well as again – no assurance of high quality.

Mobile Search Has Come of Age.

This year is the first time that Internet usage on mobile devices has exceeded the usage on PCs. This gap will increase and more and more mobile devices are used for internet access.

Is your website ready for the mobile invasion?

If your website is not compatible with all mobile devices you could be losing out on 50% of your new business. Your website should be using a “reponsive” theme so all visitors get the best experience possible. If you are still using “flash” for your animations, get rid of it, Apple devices to not read Flash. You can use HTML5 and Javascript for similar results which will be seen on all mobile devices.

Figures show that a large percentage of searches done on mobile devices are looking for local businesses, so if you run a local business make sure your website is mobile compatible and can be found on the search engines.